In comparison, before the start of the collaboration and now, sales from unpaid searches for ZOOT.sk and ZOOT.cz increased by almost € 1.5 million a year. Of that, revenue at ZOOT.sk increased by around € 300.000.
After the redesign, Google traffic increased by 13 percent. After stagnation in 2015, search engine traffic grew by 30 percent in 2016. A year later, it rose by another 178 percent. This resulted in increase gross sales by EUR 1.2 million per year.
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