In comparison, before the start of the collaboration and now, sales from unpaid searches for ZOOT.sk and ZOOT.cz increased by almost € 1.5 million a year. Of that, revenue at ZOOT.sk increased by around € 300.000.
After the redesign, Google traffic increased by 13 percent. After stagnation in 2015, search engine traffic grew by 30 percent in 2016. A year later, it rose by another 178 percent. This resulted in increase gross sales by EUR 1.2 million per year.
Live blogging is the same as blogging about the conference, but it is live. We tried it on our own. What worked and what we will do better next time?