The meta description length in 2018

How long should meta descriptions be? It is from 130 to 290 characters, up to 1,750 pixels. See the details below or see a title length limits.

Meta description length checker:

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Result: Start typing above to see the results 🙂

Google Snippet Title has 600px Limit on Desktop www.domain.com/page
The meta description is cut off at ~1,750 pixels on desktop and at ~750px on mobile. Bing and Yahoo cut off the description at ~980px.

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Meta description best practices (last update: 7.2.2018)

Meta description length in 2018 - infographics

Max meta description length has been increased

At the beginning of December 2017, Google officially increased new meta description length of snippets in search results. 

In our previous guide about what is a meta description, we did a quick test to prove, that meta description length doesn’t depend on the number of characters but on the width in pixels. 

How many characters use in a meta description?

Best practice in 2018, is to keep it from 130 to 290 characters. To check it, use the counter tool above.

Maximal limits

New Google's meta description length is up to 1,750 pixels (sometimes little more than 1,800px), which might allow for up to 350 characters.

On mobile devices, the max limit is about 1,350px and 230 characters. This only applies to a few snippets, we’ve been monitoring any changes and updating the information.

Such long meta description results weren’t unusual before, but they appeared only when long-tail keywords were searched. This information is very new and we have to give it more time to analyze if it’s helping to CTR or not.

"Meta" title length in 2018 

Google shows up to 600 pixels on a desktop. You can check it with SERP preview tool.

Recommendations:

  1. If most of your customers are coming to your site from Google, you can start to write longer meta descriptions with more comprehensive information.
  2. Try to put all of the most interesting and intriguing information in the first 130 characters so the information will be displayed in any other search engine, mobile devices and social media. Remember, the goal of your meta description is to get the visitor to click through to your site.
  3. Meta descriptions precisely targeting the searched keywords has remained short as they were before any changes happened. You still can keep the meta description clear, simple and eye-catchy so it will stand out in between other extensive result snippets. 
  4. Use our checker to find out if your meta description length fits perfectly to desktop and mobile devices in Google, Bing and Yahoo.

Do you want to know more? Read our complex guide about meta description.

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