At the beginning of December 2017, Google officially increased new meta description length of snippets in search results.
In our previous guide about what is a meta description, we did a quick test to prove, that meta description length doesn’t depend on the number of characters but on the width in pixels.
Best practice in 2018, is to keep it from 130 to 290 characters. To check it, use the counter tool above.
New Google's meta description length is up to 1,750 pixels (sometimes little more than 1,800px), which might allow for up to 350 characters.
On mobile devices, the max limit is about 1,350px and 230 characters. This only applies to a few snippets, we’ve been monitoring any changes and updating the information.
Such long meta description results weren’t unusual before, but they appeared only when long-tail keywords were searched. This information is very new and we have to give it more time to analyze if it’s helping to CTR or not.
- If most of your customers are coming to your site from Google, you can start to write longer meta descriptions with more comprehensive information.
- Try to put all of the most interesting and intriguing information in the first 130 characters so the information will be displayed in any other search engine, mobile devices and social media. Remember, the goal of your meta description is to get the visitor to click through to your site.
- Meta descriptions precisely targeting the searched keywords has remained short as they were before any changes happened. You still can keep the meta description clear, simple and eye-catchy so it will stand out in between other extensive result snippets.
- Use our checker to find out if your meta description length fits perfectly to desktop and mobile devices in Google, Bing and Yahoo.
Do you want to know more? Read our complex guide about meta description.
See how you can check meta description length for all of the pages on the website.